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Trends/ The Rise of African Fashion and How It is Impacting the Global Market

The Rise of African Fashion and How It is Impacting the Global Market.

Date: March 28, 2023

African fashion is experiencing a boom as designers reclaim heritage fabrics and create a new identity for the continent. This new generation is changing the way they think about what they wear and ho.

The Rise of African Fashion and How It is Impacting the Global Market

African fashion is experiencing a boom as designers reclaim heritage fabrics and create a new identity for the continent. This new generation is changing the way they think about what they wear and how it’s made1. The Covid-19 pandemic has turned the African fashion industry on its head. Designer production has halted, fashion shows and events have been postponed or moved online, and brands have had to scramble to set up proper online businesses to make up for sales lost to store closures2. Despite these challenges, fashion products are predicted to reach $13.4 billion USD in sales by 2025 in African markets3. This growth is driven by a new generation of designers who are at the intersection of culture and history, reclaiming their identity and heritage through fashion1. This rise of African fashion is not only impacting the local market but also the global market. As African designers gain recognition on the global stage, their unique styles and use of heritage fabrics are influencing fashion trends worldwide. In conclusion, the rise of African fashion is a testament to the creativity and resilience of African designers. Their impact on the global market is just beginning and we can expect to see even more growth and innovation in the years to come..

Fashion

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